Uganda is rallying behind the Uganda Cranes with a bold, fan first campaign that promises to turn the Africa Cup of Nations (AFCON) into a shared national experience, bringing fans together on big screens across the country.
Launched yesterday at the Nile Breweries Head Offices in Luzira, the initiative is powered by three of Uganda’s leading brands; Nile Special, MultiChoice Uganda and MTN MoMo.
Together, they have set in motion a nationwide movement aimed at uniting fans as the Cranes head to Morocco for Africa’s biggest football stage.
The campaign taps into the deep emotional bond between Ugandans and their national team, rekindling memories of a proud AFCON history.
This will be Uganda’s eighth appearance at the tournament, a journey that stretches from the legendary 1978 run, when the Cranes finished runners-up after falling to hosts Ghana in the final to the renewed energy and colour of the 2017 and 2019 editions.
At the heart of the initiative is a celebration of unity and national pride. A limited-edition “One Nation, One Team, One Beer” jersey has been unveiled, alongside a series of fan activations designed to create a vibrant, shared viewing experience.
Fans who purchase a four-pack or bucket of Nile Special beers will have the chance to test their nerves in the “Penalty for Pride” challenge, with instant wins of the exclusive jersey up for grabs.
“We designed it to carry the identities and pride of Ugandans everywhere, from Kampala to Gulu, Fort Portal to Arua,” said Nile Special Brand Manager Eric Malinga, underlining the campaign’s nationwide reach and inclusive spirit.
Beyond the excitement and colour, the campaign also carries a clear message about responsibility.
Fans are being encouraged to watch the tournament the right way, reinforcing a strong anti-piracy stance aimed at protecting Ugandan talent and ensuring the sports and entertainment industry continues to thrive.
