Uganda’s culture and tourism took center stage in Rabat last night as the Uganda Tourism Board (UTB), in partnership with the Federation of Uganda Football Association (FUFA), hosted a lively “Uganda Night” at Villa Soraya in Rabat, Morocco on Monday, December 29 2025.
The event, part of the “Explore Uganda” campaign, brought together Ugandan dignitaries, diaspora members, media, and international guests from across Africa and Europe.
Leading the showcase was Francis Nyende, UTB’s Marketing Manager, who enthralled the audience with a dynamic presentation of Uganda’s tourism offerings.
Through traditional music, cultural storytelling, and stunning visuals of the country’s landscapes and heritage sites, Nyende captured the essence of the Pearl of Africa, highlighting both its beauty and the warmth of its people.
State Minister for Tourism, Wildlife and Antiquities, Hon. Martin Mugarra, praised the initiative as a strategic platform for promoting Uganda globally.
“Uganda Night in Morocco shows how culture, sport, and tourism can position our country on the world stage,” he said.
FUFA President Moses Magogo added that football’s universal appeal helps tell Uganda’s story beyond the pitch.
“Our partnership with UTB leverages the passion of the game to highlight Uganda’s tourism potential,” he said, pointing to upcoming tournaments like AFCON as opportunities to showcase the country.
UTB Board Members Operemo Vincent and Lyazi Vivian highlighted the importance of engaging both diaspora and international audiences.
“Events like Uganda Night create meaningful connections and build confidence in Uganda as a cultural and tourist destination,” Vincent said. Vivian added,
“This is not just celebration, it is strategic marketing that opens doors for travel, partnerships, and investment.”
With extensive media coverage amplifying the message, Francis Nyende and UTB’s innovative approach ensured Uganda’s culture, landscapes, and tourism shone brightly under the Moroccan skies.
