Building a brand identity has become a strong pillar to the success of athletes around the world mostly in this modern era and, not to be left behind, She Corporate midfielder and captain Cissy Nantongo has unveiled her new brand ‘CN18’
The CN18 brand represents the name Cissy Nantongo and her famous shirt number 18 of the 2021/22 FUFA Women Super League champion. Nantongo believes that, the brand will grow and also attract sponsors.
“The introduction of a new CN18 fashion for my brand is very exciting, it will be my face for years to come and I believe it will create a strong personal brand that can attract sponsorship deals and on top of that it will develop an emotional bond with my fans, fellow footballers and other stakeholders like football administrators & media personalities.” Nantongo started
“It’s about Identity and loyalty as it’s important for one to make herself stand out and making people want to be part of something bigger, and that something is CN18. By branding myself, I offer my fans the opportunity to truly identify with my brand.” She added
Football is more than a game
Nantongo who won the inaugural FUFA Women’s Cup with Olila HS WFC in 2017 before joining She Corporate FC the following season, speaks out on the impact of football outside the pitch.
“Football is more than just a game and in my own understanding the focus shouldn’t remain on the game itself but rather even off pitch and by this its the CN18 brand that all football stakeholders will feel an affinity with.” She concluded
The CN18 brand will have hoodies, jumpers, scarves, caps and many other stuffs on market as she plans to widen her products to beyond outfits.
The slogan of the CN18 brand is ‘Live With Purpose’ and will be legacy that will live forever starting today.
After facing relegation last season, this season Cissy Nantongo has helped her team to win all the first round games in the FUFA Women Elite League in the Elizabeth group as they’re seeking for topflight promotion next season.
Courtesy Photos
