The Uganda Olympic Committee/Commonwealth Games Association of Uganda (UOC/CGA) has struck a fresh partnership with internationally based Ugandan musician Sava Karim Nsubuga as preparations for the Los Angeles 2028 Olympic Games gather pace.
The California-based artist has been unveiled as an official ambassador for Team Uganda, bringing his influence and global platforms to help spotlight Ugandan athletes and share their stories over the next three years.
At the centre of the collaboration is a long-term strategy aimed at lifting Team Uganda’s profile both at home and abroad.
By blending sport, music and storytelling, the initiative seeks to deepen the connection between fans and athletes, fuel national pride and inspire the next generation.
UOC/CGA officials say the partnership reflects a modern approach to sports promotion, tapping into creative voices to carry the Olympic message beyond the field of play.
With LA2028 taking place in the United States, Sava’s base in California adds a timely and strategic boost to Team Uganda’s visibility on the global stage.
