Home Rugby Pirates’ Roke sponsorship should be wake-up call to rugby fraternity

Pirates’ Roke sponsorship should be wake-up call to rugby fraternity

by Kityo Kalira
1 minutes read

Roke Telkom’s sponsorship for the Black Pirates Rugby Club is too good to be true, especially since the club’s name will not change.

Well, not even their home ground and this is why I am calling on the entire Ugandan rugby fraternity to clap and welcome this penalty try in the dying minutes.

This investment demonstrates the growth and healthy strides the game has made over the years and highlights the growing importance of corporate partnerships in fostering athletic excellence.

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The partnership goes beyond mere financial support. It signifies a belief in the power of sports to promote any brand in our communities.

The move presents a unique opportunity for both parties and other clubs because they now have a precedent when they walk into those boardrooms with old Air Conditioners.

It is with such that help sports clubs to have their training facilities, improve player welfare, and potentially own standard home grounds.

To other corporate companies who are still not sure if they should invest in sports, let me break it down for you. Roke Telkom will gain valuable brand visibility and this will strengthen its connection with the community.

Furthermore, a shortcut to make it to both mainstream and social media at cost friendly budget. Not forgetting, this sponsorship serves as a powerful example for other corporations.

It encourages them to recognize the value of supporting local sports initiatives and contributing to the development of young athletes.

By investing in sports, businesses can not only enhance their brand image but also play a crucial role in nurturing future generations of talented individuals.

In conclusion, a new market for Roke has been created and their investment promises to elevate the level of play, inspire young athletes, and contribute to the overall growth and development of the sport within the country.

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