Heathens Rugby Football Club have secured a new partner ahead of the Uganda Rugby Premiership playoffs semifinals, unveiling Zora Packaged Drinking Water as their official hydration partner in a three-year deal worth UGX 25 million per year.
The partnership was launched on Thursday at Kyadondo Rugby Grounds, bringing together club officials, players, fans and representatives from Napas Agro Processors Uganda Limited, the makers of the newly introduced Zora brand.
The agreement will see supply of drinking water for all Heathens activities, including training sessions, league matches, Uganda Cup fixtures, playoffs and Sevens tournaments.
Speaking at the launch, Heathens chairman Desire Derekford Mugumisa expressed confidence in the partnership and the brand’s future.
“For those hearing Zora for the first time, check on us in a year,” he said.
Mugumisa described the deal as more than a sponsorship agreement, saying it brings together two organisations that share similar values.
“Zora is joining a community that values excellence, consistency and growth. Every bottle sold at Kyadondo will contribute directly to the development of rugby while supporting a proudly Ugandan brand,” he said.
As part of the partnership, water will be stocked and sold at Kyadondo Rugby Grounds, with proceeds benefiting both Heathens Rugby Club and Kyadondo Rugby Club. The arrangement is expected to create an additional revenue stream to support rugby development.
Napas Agro Processors CEO Annah Namuli Muzaaya said the company saw an opportunity to invest in a club whose values match its own.
“Sports has the power to inspire and unite people. When the opportunity came to partner with Heathens, we saw a club that reflects the values we believe in,” she said.
The launch carried a family atmosphere, with representatives from the club’s leadership, playing squad and supporters all welcoming the new partnership. Captain Norbert Okeny Sexton spoke on behalf of the players, while longtime supporter and Club Treasurer, Jeff Okello aka Professor Mato represented the fans.
The announcement comes at a crucial stage of the season for Heathens. The side return to action on Saturday when they host Black Pirates in the first Premiership semifinal playoff at Kyadondo.
With a place in the final at stake, Heathens will be hoping their newest partnership marks the start of another successful chapter both on and off the field.
